The international well known businessman Axel Weiss, with a masters degree, made an first early age experience in cosmetics development: After training in the early 70ths he is in the hair color development department of the Hair Company Goldwell. In 1977 he opened his first beauty salon, which soon followed numerous others. The philosophy - then and now: Affordable quality on the highest level.

1979 follows a first exclusive wholesale supply house specialized to serve hairdressers and consumers alike. With this concept he was far ahead of the market, despite the fact that today this concept is well established.

With his Company Axel Weiss Cosmetics he created the Marc Weiss Brand which introduced Perfume's and the outstanding Marc Weiss Caviar Skin Care Cosmetic.
In the framework of cooperation with Goldwell  Axel Weiss became a well known Educator and Master of Ceremony. Up to 3500 spectators per show and location were visiting his presentations.  After these very successful hairdresser shows for Goldwell and L'oreal, he was invited in 1985 to show his expertise also in the United States. He masters  innovative product development and marketing strategies, now exclusively for Artego Hair Cosmetics and is now one of the proud owners of Art├Ęgo in Rome, Italy.